To be part of our organization, every employee should understand and share in the YNHHS Vision, support our Mission, and live our Values. These values-integrity, patient-centered, respect, accountability, and compassion - must guide what we do, as individuals and professionals, every day.
Supports marketing and communications initiatives for both internal and external audiences, especially those
efforts related to key clinical service lines. Supports projects for patient acquisition, general delivery network
branding and national visibility efforts. Provides marketing communications support of the business development activities of assigned service lines. Develops a comprehensive set of marketing strategies and plans; and implements tactical objectives designed to achieve the goals of each plan. Acts in a consultative support capacity to the service line leadership, including clinical and administrative leaders of the business unit (s). Writes copy for printed materials, as well as electronic media including the web and social media sites. Works with media coordinator to provide assistance with proactive media relations, including writing press releases. Reports to Yale New Haven Health System associate director, Marketing & Communications, while working closely with the director of public relations of Lawrence + Memorial Hospital. The position is based in New Haven and New London. Approximately two days each week will be spent in New Haven. EEO/AA/Disability/Veteran.
MAJOR ACCOUNTABILITIES/CRITICAL RESPONSIBILITIES
1. Clinical Service Line Support
1.1 Provides clinical service line marketing & advertising support to help acquire patients and support delivery network branding.
1.2 Assists administrative and clinical leaders in the creation and implementation of strategic marketing communication plans to support clinical service lines.
1.3 Develops and produces service line brochures compatible with overall marketing and communications plans. Coordinate production of promotional and educational materials with clients, graphic designers, photographers and printers
1.4 Provides writing support for advertising efforts. Works with advertising agencies, as appropriate.
1.5 Assists with the design, writing, and placement of advertising and other initiatives target at increasing the national visibility of the delivery networks, as appropriate.
2. Electronic Media
2 .1 Provides writing (feature and clinical content) and photography support for delivery network Web sites.
2 .2 Provides writing and photography for delivery network social media sites.
3. Media Relations
3 .1 Contributes to media relations efforts.
3.2 Writes press releases, advisories and pitches to promote key clinical initiatives and advances to lay and professional media
3 .3 Participates in disaster or crisis communications plans.
3 .4 Assists in coordinating and escorting media representatives visiting delivery network.
4. General Department Support
4 .1 Serves as departmental representative to delivery network committees as assigned.
4.2 Takes 24-hour on-call assignment in rotation with others in the Marketing & Communications Department.
4 .3 Supports development and community and government affairs efforts, as needed.
4 .4 Supports key department initiatives as assigned.
Education: Bachelors Degree in public relations, communications, marketing or related field required. Master's degree preferred.
Experience: Minimum five (5) to seven (7) years of progressive experience in marketing communications or related field. The candidate should have experience with hospital or healthcare marketing. The candidate should have media relations experience; working knowledge of local and national print and broadcast media. Excellent communications, writing, interpersonal, and organizational skills. Ability to deal effectively with people of all ages and backgrounds.
Other: SPECIAL SKILLS: Computer - experience with web writing and content management systems.
ACCOUNTABILITY (How this position is held accountable for such as goals achievement, budget adherence, or other areas of accountability):
Responsible for growing key service lines and increasing the local and national visibility of the delivery network.
In personal and job-related decisions and actions, consistently demonstrates the values of integrity (doing the right thing), patient-centered (putting patients and families first), respect (valuing all people and embracing all differences), accountability (being responsible and taking action), and compassion (being empathetic).
COMPLEXITY (Describe planning, problem solving, decision making, creative activity, or other special factors inherent in the responsibilities of this position):
Make independent decisions pertaining to the management of projects; relate to the public and media by exercising good judgment and tact. Make recommendations for creative and practical forms of program presentation. Requires highly developed organizational and planning skills to manage complex projects and priorities.